Based on my experience running digital marketing campaigns for the past ten years, there are certain things that you should be doing before hiring an agency like this Los Angeles Digital Marketing Agency to help you digitally reach your target audience, and in this case golfers. So, here are three simple keys for golf courses to help attract more golfers online.
Post new content on your golf course website
For many golf course websites, as much as 80% of all new traffic will come from search engines such as Google. In order to rank well on Google, you need to post new, relevant content articles to your website as often as possible. The more you post, the more often Google will return to crawl your site. One simple way to include new content on your website is to add the free Chicago Golf Report widget, which lists articles about the latest news in Chicago golf.
Promote your events or specials on other websites
A simple and free way to get publicity is to post a short article about your upcoming events or club specials on local news websites such as Patch.com or TribLocal.com. Just choose your local town and post your news for free. Another resource is the free Chicago Golf Report events calendar. Just submit your news here and more than 25,000 local Chicago golfers will be exposed to your events.
Give golfers a reason to submit their email address
Your email list is your digital lifeline and is the key to maintaining a relationship with your customers. Give every golfer that visits your course and your website a reason to sign up for your email newsletter. A free bucket of range balls is often enough incentive to motivate a golfer to give you their information. Once they’re on your list, you’ll have the opportunity to maintain your course awareness in their minds, even when they’re not at the course.
Walter Lis is a digital marketing strategist and the managing editor of The Chicago Golf Report. He also manages the digital marketing for TribLocal, a group of 88 hyperlocal news websites from the Chicago Tribune. Founded in 2007, TribLocal has become one of the leading hyperlocal news organizations online and in print, with the 4th largest single-issue distribution of any newspaper in the country. Walter has over 15 years of media and sports marketing experience and is a leading authority in local online marketing for small and medium sized businesses.