Peter Millar Expands Chicagoland Presence with New North Shore Boutique at Plaza del Lago

July 27, 2026

Luxury golf and lifestyle apparel brand Peter Millar is continuing its expansion in the Chicago market with the opening of a new boutique at Plaza del Lago in Wilmette. The new store, which opens Wednesday, July 29, becomes the brand’s second Chicagoland retail location and its first on Chicago’s North Shore.

Located at 1515 Sheridan Road, the boutique will offer Peter Millar’s complete men’s collection, including its signature luxury sportswear, golf apparel, performance clothing, footwear, and accessories. The new location gives golfers and style-conscious shoppers on the North Shore another destination to experience one of the most recognizable names in premium golf fashion.

Founded in 2001 with a single cashmere sweater available in multiple colors, Peter Millar has evolved into one of the golf industry’s premier apparel brands. Today, the company is known for combining timeless style with technical performance fabrics, making its clothing equally at home on the golf course, in the clubhouse, and for everyday wear.

For golfers throughout the Chicago area, Peter Millar has become a familiar sight at many of the region’s top private clubs, resorts, and green grass golf shops. The opening of a dedicated North Shore boutique reflects the continued demand for the brand’s expanding lineup of golf and lifestyle apparel.

The new store also highlights the ongoing transformation of Plaza del Lago, one of the country’s oldest shopping centers. Originally constructed in the 1920s, the historic lakefront destination has undergone a significant revitalization that has attracted a growing collection of luxury retailers and fashion brands. Recent additions include Thom Browne, Veronica Beard, Hill House Home, and LoveShackFancy, while ZIMMERMANN, Oscar de la Renta, and Hermès are expected to open in the future.

For Chicago golfers who appreciate premium apparel, the Plaza del Lago location provides another opportunity to explore Peter Millar’s latest seasonal collections in a dedicated retail environment. The boutique is expected to carry the brand’s newest golf performance polos, layering pieces, outerwear, tailored clothing, footwear, and accessories that have become staples for golfers both on and off the course.

As Peter Millar continues to grow its retail presence nationwide, the addition of a North Shore boutique reinforces the company’s commitment to serving one of the country’s strongest golf markets. With hundreds of public, private, and resort golf facilities throughout the Chicago area, the region remains an ideal home for one of golf’s leading luxury apparel brands.