Fireball Whisky and Golden Retrievers at White Pines Golf Club

Golfers looking for an unforgettable round with a fiery twist will find it at White Pines Golf Club in Bensenville on Friday, June 27, thanks to a creative and unconventional partnership with Fireball Whisky. Known for its bold, cinnamon-flavored shots and irreverent attitude, Fireball is adding a splash of spice—and four-legged flair—to the game with the debut of the Fireball Retrievers.

This unique golf experience is part of a limited-time promotion that transforms a traditional hole at White Pines into the Fireball Hole, where the usual frustrations of a lost golf ball become a chance for fun and surprise. At this designated hole, golfers will be given a Fireball-branded, cinnamon-scented golf ball. If their shot goes astray, the Fireball Retrievers—a team of expertly trained golden retrievers—will spring into action. Guided by scent detection skills honed through specialized training with Dog Training Elite, these dogs are trained to sniff out the cinnamon-scented balls, sit, and bark to alert the golfer once the ball is located.

“Let’s admit it – golf can take itself a little too seriously at times,” said Danny Suich, Global Brand Director for Fireball. “At Fireball, we don’t do boring. We don’t care about your scorecard. We’re here to help you toss the rule book in the trash and hand you the best caddy you’ve ever had—one who fetches your golf balls so you can focus on the shot that really matters – a shot of Fireball.”

Golfers can book a round at the Fireball Hole by reserving a standard tee time at whitepinesgolf.com/teetimes. The Fireball Retrievers will be on course from 10 a.m. to 2 p.m., starting June 27. While interaction with the dogs is not guaranteed due to the rotation schedule and pace of play, players who do cross paths with these furry caddies are in for a memorable moment of levity and charm.

About White Pines Golf Club

Located just minutes from O’Hare International Airport, White Pines Golf Club in Bensenville is a popular public Chicagoland golf destination that features two 18-hole championship courses set across a scenic, tree-lined landscape. With generous fairways, challenging water features, and a variety of tee boxes, White Pines offers a rewarding experience for golfers of all skill levels. The facility is also known for its excellent practice areas, including a lighted driving range, short game area, and putting greens.

Beyond the fairways, White Pines is a hub for community events, tournaments, and social gatherings. The clubhouse features a full-service bar and grill, event spaces for weddings and banquets, and a relaxed, welcoming atmosphere. Managed by the Bensenville Park District, the club combines affordability with professional-level amenities, making it a popular choice for daily play and corporate outings alike. With its long-standing reputation and commitment to service, White Pines continues to be a go-to destination for golfers throughout the region.

Fireball Retrievers

Can’t make it to White Pines? Fireball fans can still bring the spice to their own rounds. Starting June 27, limited-edition Fireball cinnamon-scented golf balls will be available at FireballWhisky.com/Retrievers for just $1—mirroring the suggested retail price of a Fireball shooter. The site also offers tips from the professionals at Dog Training Elite for golfers looking to train their own canine caddy at home.

While unconventional, the Fireball Retrievers promotion taps into the growing trend of making golf more fun, social, and accessible. It’s a clever blend of golf, marketing, and man’s best friend—served with a side of cinnamon spice.