Jim Ireland of Boxto Golf

Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Jim Ireland from Boxto Golf.

In this interview we discuss:

• What it’s like to grow up as a second generation family member to work in the golf industry
• Lessons learned from playing college golf with teammate Brad Faxon
• The challenges of starting your career as a salesman for Maxfli and FootJoy
• How the Greg Norman Collection helped change the golf business
• Why Leon, Mexico has become the footwear capital for leather golf shoes
• The advantages Boxto Golf has to help capture market share while competing against larger legacy brands
• Why it’s essential to help perpetuate the legacy of the people who paved the way for the golf business
• How Jack Nicklaus and Boxto became partners on a shoe design

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