Rich Katz of Katz Strategy

Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Rich Katz of Katz Strategy, a golf business and marketing advisory firm. Rich worked with Billy Casper Golf (now Indigo Golf Partners) and founded Buffalo Agency (now Buffalo Groupe), which specialized in golf course public relations and marketing.

In this interview we discuss:

  • How he helped grow Billy Casper Golf, a golf course management company, into a powerhouse with over 165 golf courses.
  • Rich founded Buffalo Agency (now Buffalo Groupe) which specialized in golf course public relations and marketing.
  • Why Rich believes golf provides a fun and healthy escape from busy lives.
  • Why data collection and management are becoming increasingly important in golf course management.
  • The factors that led golf courses to be more welcoming and inclusive for people of all ages, genders, and skill levels.
  • Why Rich sees technology as a positive force in golf, making the game more accessible and helping people improve.
  • How golf influencers like Paige Spiranac, Grace Charis and Good Good Golf are creating a buzz around golf and helping to make the game more fun and approachable.

Walter Lis

Walter Lis is the managing editor of Chicago Golf Report. Launched in 2010, Chicago Golf Report is the most visited website on Chicago golf and is one of the top ten most popular local golf websites in the country. We are a digital-only news and information resource covering everything golf in Chicago and its suburbs, providing the latest news about local golf facilities, golf events, golf instruction and even golf business.

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