Sam Goulden – CEO, MNML Golf

Our guest this episode of The Chicago Golf Report podcast is Sam Goulden, the CEO of MNML Golf. Founded in 2020, MNML Golf is dedicated to creating the highest-quality, functional products for golfers while maintaining a strong commitment to sustainability and transparency. Their products are designed with innovation, simplicity, and utility in mind, ensuring that each feature benefits the player and the planet. The company operates under the philosophy that they will only produce items that offer real improvements or sustainable alternatives to existing products.

With a focus on lasting quality, MNML Golf employs recycled materials and magnetic closures to extend the lifespan of their gear, aiming to reduce environmental impact. By integrating sustainability and simplicity, MNML Golf is reshaping the golfing experience with products that are as environmentally conscious as they are functional.

Highlights from our discussion:

• Company History & Growth: MNML Golf is in its sixth year, starting with a Kickstarter and growing through strategic container orders. 
• Forecasting & Lead Times: The company faces challenges in forecasting sales and managing long lead times (around four months) due to using recycled materials.
• Product Line Expansion: MNML Golf is expanding its product line with new models and colorways, requiring careful material forecasting.
• Unique Bag Features: MNML Golf bags are designed for the “modern golfer,” featuring a Bluetooth speaker add-on, solar charger, and filming pocket.
• Zipperless Design: A key feature is the elimination of zippers, replacing them with magnetic closures for durability.
• Recycled Materials: The bags are made from 100% recycled sea waste, emphasizing durability and environmental responsibility.
• Customization: MNML Golf offers hand-painted customization, allowing golfers to express themselves uniquely.
• Positive Impact: Customers have reported improved performance and enjoyment of the game due to the personalized and functional design of the bags.
• Trade It Forward Program: This program allows customers to donate their old bags to the Southern California Golf Association Junior foundation.
• Future Vision: The company’s primary goal is to perfect the quality and durability of its products, focusing on utility and longevity over maximizing profits.

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