Joe Pilcavage of Blue Tees Golf

Our guest this episode of The Chicago Golf Report podcast is Joe Pilcavage, the Vice President of Marketing at Blue Tees Golf, a company that designs and sells premium golf technology and accessories directly to consumers at affordable prices. Frustrated by the high cost of traditional golf equipment, Blue Tees Golf founders set out to create high-quality laser rangefinders, GPS speakers and wearable technology without the inflated markups.

Blue Tees Golf is a partner of Upper Deck Golf, which returns to Wrigley Field April 11-12.

Interviewer – Walter Lis. Highlights from our discussion:

• Joe Pilcavage has been working in agencies for almost two decades, with experience in branding, marketing, and innovation
• Pilcavage was attracted to Blue Tees Golf because of its user experience and the brand’s potential in the marketplace.
• Blue Tees Golf was founded by friends who wanted premium golf products at affordable prices.
• Blue Tees Golf’s product line has expanded from rangefinders to GPS speakers, handheld devices, and a wearable category.
• Blue Tees Golf’s marketing strategy focuses on the modern golfer and enhancing their overall experience.
• The company emphasizes community engagement, aiming to be “the brand by golfers, for golfers”.
• Blue Tees Golf gathers feedback from various sources, including social media, customer support, and the PGA show.
• The Playmaker Plus watch is designed for golfers, addressing the issue of discomfort during swings.
• Blue Tees Golf partnered with Upper Deck Golf after being approached at the PGA show.
• AI is expected to play a significant role in golf technology, enhancing features like shot tracking and caddy recommendations

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